Strive for the betterment of advertising and advance the general welfare of the advertising industry and its service to the public.

Protect advertising from legislative and regulatory controls which would unduly restrain or harm the advertising industry.

Promote industry self-regulation in order to advance the standards of the advertising profession.

Promote a better understanding of the role and benefits of advertising amongst government, the consuming public and schools and universities; to encourage and assist those students desiring to enter the field of advertising.

Promote fellowship, career enhancement and education among members of the advertising community.

Assist and promote public service causes.

Recognize excellence in advertising.