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Strive for the betterment of advertising and advance the general welfare of the advertising industry and its service to the public.
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Protect advertising from legislative and regulatory controls which would unduly restrain or harm the advertising industry.
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Promote industry self-regulation in order to advance the standards of the advertising profession.
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Promote a better understanding of the role and benefits of advertising amongst government, the consuming public and schools and universities; to encourage and assist those students desiring to enter the field of advertising.
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Promote fellowship, career enhancement and education among members of the advertising community.
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Assist and promote public service causes.
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Recognize excellence in advertising.